Comments on: Companies and Cash Flow, or, Why Assume They’re Dumber Than You? http://www.cwknight.com/2009/12/01/companies-and-cash-flow-or-why-assume-theyre-dumber-than-you/ Sat, 28 Jan 2012 10:55:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tyson J. Hayes http://www.cwknight.com/2009/12/01/companies-and-cash-flow-or-why-assume-theyre-dumber-than-you/comment-page-1/#comment-2 Tyson J. Hayes Tue, 01 Dec 2009 22:41:46 +0000 http://www.cwknight.com/2009/12/01/companies-and-cash-flow-or-why-assume-theyre-dumber-than-you/#comment-2 I'm inclined to agree with your reaction, I don't think people understand the power of social media yet. It's a new business model and people keep thinking the old lines of thinking instead of leveraging the new model. For example I read a great article on copyblogger (http://www.copyblogger.com/robert-greene-50-cent/) today on how 50 Cent leveraged his site to communicate with his fans and regain his street cred and continue to push albums. Did his twitter by itself make money? No. Did it allow him to engage his fans and help deliver exactly what they wanted allowing them to feel good about shelling over their cash for his product? Yes. And note what I just did right there? I took something that I saw and related to it, and shared it. Now copyblogger will get another click or two, 50 Cent may get some followers because of the article and /free/ press that he's getting. Bam. Everyone just made more money. The power of social media is a big beast that will be tamed and understood eventually, but for now it's misunderstood and confusing to everyone who isn't using it effectively. I’m inclined to agree with your reaction, I don’t think people understand the power of social media yet. It’s a new business model and people keep thinking the old lines of thinking instead of leveraging the new model.

For example I read a great article on copyblogger (http://www.copyblogger.com/robert-greene-50-cent/) today on how 50 Cent leveraged his site to communicate with his fans and regain his street cred and continue to push albums.

Did his twitter by itself make money? No. Did it allow him to engage his fans and help deliver exactly what they wanted allowing them to feel good about shelling over their cash for his product? Yes.

And note what I just did right there? I took something that I saw and related to it, and shared it. Now copyblogger will get another click or two, 50 Cent may get some followers because of the article and /free/ press that he’s getting. Bam. Everyone just made more money.

The power of social media is a big beast that will be tamed and understood eventually, but for now it’s misunderstood and confusing to everyone who isn’t using it effectively.

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